We are bigSTORY

bigSTORY accounts for how stories are created, live in networks, and influence behaviors. Ours is the only process of its kind in the world. We put our theory of storytelling into practice with the goal of helping our clients create more meaningful connections with their employees, partners and customers.

What is your bigSTORY?

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The bigSTORY Journal

View my Flipboard Magazine.

Our Flipboard journal is committed to identifying thought leadership focused on how stories are created, live in networks, and influence behavior.
  • Manulife Finds Global Success in Local Stories

    Francesco Lagutaine the new CMO for Manulife APAC, wants to change the way they tell stories...

  • Shareability Wins Big In Italy

    Our friend Erick Brownstein, a partner in Shareability, a company Ad Age frequently lists as one of the top viral video producers in their industry, joins us for the bigSTORY Conference...

  • A Gangster Gardener in South Central LA

    Ron Finley does not accept at face value what we have to say. His skepticism is intimidating. Gangsta. We work through it to collaborate on his earth-changing TED Talk.


Stories Move The Needle

What’s your story?

How do you express it? Does it make work meaningful? Do you co-create it with your co-workers and customers? Does it touch the world?

Your data is big, why not your story?

Every organization is swimming in data. Structured. Raw. Internal. External. Inputs. Outputs. It’s a regular data tsunami out there. Is your story big enough to help you make sense of all those numbers?

Do you move your audiences?

Stories move us emotionally. When we are moved emotionally, we go from being observers to being fans. Fans validate, re-tell, and add to your brand’s story. They are your best salespeople. They improve your odds, even while you’re sleeping. In a hammock on a perfect Sunday afternoon.


They are experts at helping people from different cultures, often with divergent business goals, understand how they can contribute to and participate in a an organizational narrative.

Howard E. Green, VP, Communications, Walt Disney Animation Studios

In one week, I’ve already seen the impact of these sessions on our sales…

Marty Leamy, President, EPiServer, Inc.

Very relevant to the changing economic climate and non-linear business world we live in today. The ability to listen well and collaborate with our customers is important now more than ever.

Andrew Kahl, Vice President Customer Success Services, Juniper Networks

The most important aspect for me was discovering a way of living a more rewarding life. It was a set of extraordinary experiences I would highly recommend to anyone interested in taking their life up a few notches.

Arsen Yeremin, Partner, Mavin Group

The models that bigSTORY shared helped us focus with purpose around delivering messages and exploring ways that people could individually own these messages while aligning with the organization’s mission.

Jennifer Timmer Yi Boyer, Vice President, Talent Development ACT, Inc.

bigSTORY has developed a powerful way of understanding and guiding a brand’s narrative in a complex communications environment. Personally, I have found their process to be useful in expanding my ability to communicate effectively. bigSTORY would be a welcome addition to any organization attempting to improve its communication and storytelling ability.

Kevin Wall, Vice President, CEO, PTK Capital

I know their process can lead to flexibility in an approach, because in today’s world what worked yesterday may not work today or tomorrow.  We need to be flexible.  bigSTORY helped us recognize this and learn ways to deal with change.

Darryll Dewan, Executive Vice President, DELL

bigSTORY designed a detailed and thorough process that enabled our client to achieve the desired results with tangible action items. Working with them was a breeze and their ability to translate need into actionable items superb!

Lisa Safran, President, Improv Consultants

We do business in 175 different countries. I strongly recommend bigSTORY’s work, as it will certainly enhance one’s ability to interact more freely with their customer base, which should result in increased sales and help build better customer relationships.

T.E. Demarais, Vice President, ABRO Industries, Inc.

We brought in bigSTORY to help us improve our cross-team collaboration and they delivered. We’ve now been able to reinvigorate our teams and have started to create new journalism products that educate and entertain while also serving as great vehicles for advertisers looking to reaching our desirable audiences. We’re well on our way to writing the next great story of the L.A. Times by bringing together folks from across the organization to address challenges collaboratively.

Clint Schaff, Vice President, Strategy & Development, L.A. Times

I’ve had a chance to apply Mike Bonifer’s teachings since being a part of some of some of his very first workshops. And, I’m happy to evangelize bigSTORY as a reason for the successes I’ve had since then.

Dean McBeth, Partner, Shepherd

@BigStoryBiz Twitter

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Contact Us Today To Optimize Your Organization’s Storytelling