As he’s leaving that evening, Erick Brownstein says of the immersive theater experience, “That was amazing. I don’t know the hell it means, or what I’m supposed to do with it. But it was amazing.”
A month later, we get a call from Erick, He sees a way for us to work together: We conduct primary and secondary research, facilitate workshops and develop a story strategy for Shareability’s client Wind, the biggest telco in Italy. Our focus is on supporting the launch of Wind’s new digital platform with a series of Shareability’s signature viral videos.
It is a beautiful partnership that involves working in Milan, Amsterdam, L.A. and Austin. We [successfully!] recommend that Wind change the ratios of their media budgets to place more emphasis on Earned. A one million dollar contract for four viral videos–the original business objective–turns into a five million dollar account for Shareability. The videos they produce for Wind become the most-viewed and most-shared viral videos in Italy’s history.
That’s what the hell it meant and what we were supposed to do with it. And it was amazing.