Ray Wang (@raywang0), the CEO of Constellation Research , and Vala Afshar (@valaafshar), Chief Digital Evangelist for Salesforce.com, invited me to be on their first @DisrupTVShow webcast of the 2017, alongside my fellow storytellers, Rich Kylburg (@rlkylburg), the CMO of Arrow Electronics, and writer Heather Clancy (@greentechlady).
We were doubly honored within 24 hours after the webcast when Vala, who’s got to be the most prolific online commenter I’ve ever known–when does dude sleep???–posted excerpts of our interview to the HuffPost, and titled it Why Every Business Needs a Chief Storyteller.
He is 100% on the money. Every Business Does Need a Chief Storyteller. Here’s a reveal: Every Business Has One (And Maybe More)
It’s a role most often played by a CEO. The job is telling stories that connect vision to action in a multitude of contexts. It is lonely, precarious high-wire work. A Chief Storyteller needs all the help he or she can get. Chiefs need tribes.
The idea that an organization is, itself, a tribe of storytellers, that every employee is somehow responsible for moving the story forward, is more an ideal or an attitude than a reality. In reality, a lot of people are happy to show up at a place where they can share some type of camaraderie, get a paycheck that supports their lifestyle, and have health care for themselves and their family. End of story.
A storytelling tribe lives outside the boundaries of traditional job titles and the silos of a company’s divisions, and its practices extend beyond the messaging and persuading of classic marketing. Such tribes concern themselves with the experience of participating in a worthwhile story. What doors does your organization’s story open, and what will I discover when I walk through them? In this framework, a transaction is a beat in a story, not the end of a story.
Members of a storytelling tribe can play a wide variety of roles. They are subject matter experts. Bringers of good news. Community managers. Publishers. Data miners. Enterprise Architects. Educators. Mapmakers. Gamifiers. Influencers. Connectors. Analysts. Animators. Documentarians. Producers. Developers. Synthesizers. Sniffers and Diviners. Intuitives and Empaths. Describers of the Future.
Who’s in your storytelling tribe?
Definitely a question worth answering going into 2017.