With very few exceptions, raising your game to an exceptional level of performance takes practice. It’s a well-worn bromide, as old as the punchline of the joke that goes– “How do I get to Carnegie Hall?” “Practice!” Great performance artists practice. They [...]
This is a great example of how a game can work as a story engine for a brand. And why it’s important to distinguish between the objective of a process and its outcomes. In 2013, Heineken, ostensibly to shake up the same old tedious job interview process, documented a playful, highly original [...]
If you’re a fan of the television series, The Bachelor, this is a spoiler alert: Molly Hawkey wins. Molly is an actress and improviser from Los Angeles who edited herself into this season of The Bachelor as a contestant and created a media frenzy last week. All sorts of media [...]