The classic marketing funnel that suggested there was a narrowing array of decisions and choices until purchase has been replaced by a dynamic Customer Decision Journey (CDJ). The CDJ model, conceived by David Edelman – McKinsey&Company, suggests that today’s customers take a more complex iterative path thru and beyond purchase (See “Consider the Honeybee When Attracting Your Social Customers“)
Within the inner circle of the CDJ is the Influence Loop, a complex lattice of search networks, story networks and social networks that transmit important signals regarding a customer’s experience before, during, and after a purchase decision. A major by product of the Influence Loop is a mountain of real-time data (likes, tweets, tags, check-ins, etc). Below details the amount of stories that are generated every minute within the CDJ’s Influence Loop.
Stories Created Every 60 Seconds Within The CDJ’s Influence Loop
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