We are bigSTORY

bigSTORY accounts for how stories are created, live in networks, and influence behaviors. Ours is the only process of its kind in the world. We put our theory of storytelling into practice with the goal of helping our clients create more meaningful connections with their employees, partners and customers.


What is your bigSTORY?

Subscribe to bigSTORY's email newsletter and take your organizational storytelling to the next level.

The bigSTORY Journal

View my Flipboard Magazine.

Our Flipboard journal is committed to identifying thought leadership focused on how stories are created, live in networks, and influence behavior.

Stories Created Every 60 Seconds

By Jeremi Karnell 5 years ago
Home  /  Customer Decision Journey  /  Stories Created Every 60 Seconds

The classic marketing funnel that suggested there was a narrowing array of decisions and choices until purchase has been replaced by a dynamic Customer Decision Journey (CDJ). The CDJ model, conceived by David Edelman – McKinsey&Company, suggests that today’s customers take a more complex iterative path thru and beyond purchase (See “Consider the Honeybee When Attracting Your Social Customers“)

Within the inner circle of the CDJ is the Influence Loop,  a complex lattice of search networks, story networks and social networks that transmit important signals regarding a customer’s experience before, during, and after a purchase decision.   A major by product of the Influence Loop is a mountain of real-time data (likes, tweets, tags, check-ins, etc).  Below details the amount of stories that are generated every minute within the CDJ’s Influence Loop.

Stories Created Every 60 Seconds Within The CDJ’s Influence Loop

influence-loop-data3

Search Graphs

0Google Search Queries
0Apps Downloaded by iPhone Users
0New Websites
0Hours of YouTube Videos Uploaded

Story Graphs

0WhatsApp Users Share Photos
0Instagram Users Post New Photos
0Yelp Users Post Reviews
0Vine Users Share Videos
0Pinterest Users Pin Images

Social Graphs

0The Like Button Is Clicked on Facebook
0Facebook Users Share Content
0Tinder User Swipes
0Twitter Users Tweet

bigSTORY accounts for how stories are created, live in networks, and influence behaviors. Ours is the only process of its kind in the world. We put our theory of storytelling into practice with the goal of helping our clients create more meaningful connections with their employees, partners and customers.  Contact us today if you would like more information on how we can supercharge your organizational storytelling and content marketing efforts.

sources: Domo-Data Never Sleeps 2.0.  & IACP Center For Social Media.

Category:
  Customer Decision Journey
this post was shared 0 times
 000
About

 Jeremi Karnell

  (9 articles)

Jeremi Karnell has over 18 years of experience in CEO, president, and CMO roles in companies ranging from early-stage businesses to the Fortune 500, and has expertise in marketing, professional services, and digital product innovation and development. Karnell is a serial entrepreneur and has founded 4 companies, including one which he scaled to more than $100M in gross revenue and over 200 employees across the globe. He has significant business expertise in operating and scaling professional services firms and has helped run significant operations in the United States, the United Kingdom, and Singapore. In late 2013, Jeremi sold a start-up he co-founded, called OfferGraph, to PolyGraph Media in Austin, TX. OfferGraph was an early-stage multitenant SAAS platform that allows brands to identify, connect with, and monetize relationships with key influencers and their social networks. He helped acquire OfferGraph's core IP and team from Harvard University, which was beta testing with major social networks such as LinkedIn. Prior to this, Karnell was Founder and President of One to One Interactive. He played a major role in establishing the firm's position as an industry leader in online customer insight, customer activation, and cultivation solutions. Jeremi also managed the US and international sales and marketing team, which generated over $20M in net digital marketing revenue with a 40% CAGR from 2005–2012. Under his leadership, One to One was recognized as one of Fortune Magazine's Fastest-Growing Companies, BtoB Magazine’s Agency of the Year, and one of AdAge's Top 100 Agencies in the United States.