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Saving the Gangsta Garden

By Mike Bonifer 11 months ago
Home  /  Diversity  /  Saving the Gangsta Garden

No one has picked up on the bigSTORY concepts faster than Ron Finley, known around the world as The Gangsta Gardener, a leader in the urban gardening and food justice movements. We put one of our concepts, ‘Levels of Meaning,’ to good use in his rehearsals and story analysis for his 2013 TED Talk, which has been viewed at least 3 million times. As his neighbor and friend, we can tell you that his garden is an oasis in our community–a place where people come from near and far to get their hands dirty, and, as he says, “change the community by changing the composition of the soil.” We’ve staged bigSTORY workshops in the abandoned swimming pool that serves as his plant nursery. We’ve had lots of business meetings in his garden. Ron was a guest speaker at our 2015 bigSTORY Conference. He helped us plant the box gardens in our backyard, as he has helped with hundreds of other gardens in our part of L.A.

Ron and his assistant, Ashleigh Carter, have been working around the clock to save the Gangsta Garden from a land speculator called Strategic Acquisitions. Ron had to raise half a million dollars in less than a month to avoid eviction. With help from friends like Bette Midler, John Foraker the CEO of Annie’s Homegrown, Nell Newman, the CEO of Newman’s Own, and companies like General Mills–all of whom donated five- and six-figure sums– along with thousands of smaller donations, he did it! Ron raised the half a mil. It is in the hands of the lawyers now, and we hope Strategic Acquisitions recognizes that what Ron has built cannot be replaced by condos, and honors the commitment they made earlier to let him buy back the property.

Last night, the CBS Evening News ran a story about Ron and the Gangsta Garden. bigSTORY gets a bit of play in it, too. The graffiti in the background of the interview the CBS reporter, Mireya Villareal, did with Ron was painted by his son, Del, who’s an amazing artist, as part of a bigSTORY workshop. It depicts what we call story formations. The formation Ron used to raise the half a million dollars is an ‘Assemblage’ narrative, whose structure resembles, fittingly enough, a rhizome plant, putting down shoots and roots, and making underground connections, until a field is filled. In this, the spring of a superbloom in the California deserts, it is completely in sync with nature to see Ron’s garden blooming anew in the food desert of South Central L.A.

Ron’s son, Delfin, writing the bigSTORY formations for a workshop we did in the Gangsta Garden.


  Diversity, Identity, Video
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 Mike Bonifer

  (52 articles)

Mike Bonifer is the co-founder and Chief Creative Officer for bigSTORY, a company of strategists & practitioners who are first in the world to utilize quantum storytelling, an emerging organizational science that accounts for how stories are created, live in networks, and influence behaviors. Throughout his professional life, Bonifer has been in the forefront of emerging storytelling practices and technologies. As the publicist on Tron, the author of The Art of Tron, and the writer and producer of Computers are People, Too, he explained computer-generated imagery to the analog world. As a founding producer of The Disney Channel, he pioneered the Walt Disney Company’s entrance into cable television with the legendary documentary series, Disney Family Album. As the producer of the award-winning website for Toy Story, he introduced movie fans around the world to Pixar’s extraordinary storytelling. He co-founded Network LIVE, which lives on as Control Room, producer of some of the biggest online music events in the world, including 2007’s Live Earth concerts for the environment, for which he served as Chief Storyteller. In 2007, he wrote and published GameChangers – Improvisation for Business in the Networked World, and, with Dr. Virginia Kuhn of USC’s School of Cinematic Arts, co-founded GameChangers, a learning company that applied improvisation to business communication. His work with GameChangers dramatically improved the performances in units of companies such as Skype, Gap Inc. The Walt Disney Company, United Airlines Media, Gawker Media, NetApp and GE. He has conducted university workshops in Public Health, Entrepreneurship, Engineering, Sociology and Cinema; collaborated with Alan Alda on a workshop for the Viterbi School of Engineering at USC; explained quantum storytelling to physicists at the Lawrence Livermore National Laboratory; coached Ron “The Gangster Gardener” Finley on his famous TED Talk on urban gardening; and returned to his old hometown in Indiana, to tell stories about the legendary smalltown Hoosier baskeball team, his childhood heroes,The Ireland Spuds. He was the featured storyteller at the 2014 San Miguel International Storytelling Festival in San Miguel de Allende, Mexico. He and his son, Alex, perform a two-person improv act called BonBon, the only father-son comedy improv act in the world (that they know of). In 2015, he will tour Panama, Guatemala and Nicaragua on behalf of the Notre Dame Executive Education program. With bigSTORY, Bonifer and Jeremi Karnell have created a home for one of the most remarkable advances in storytelling of our lifetimes. A way of seeing the world through the lens of the stories we create together. A theory that accounts for the brilliant possibilities that await us when your story and my story become our story.