We are bigSTORY

bigSTORY accounts for how stories are created, live in networks, and influence behaviors. Ours is the only process of its kind in the world. We put our theory of storytelling into practice with the goal of helping our clients create more meaningful connections with their employees, partners and customers.


What is your bigSTORY?

Subscribe to bigSTORY's email newsletter and take your organizational storytelling to the next level.

The bigSTORY Journal

View my Flipboard Magazine.

Our Flipboard journal is committed to identifying thought leadership focused on how stories are created, live in networks, and influence behavior.
  • A Gangster Gardener in South Central LA

    Ron Finley is the only brother in his family who didn’t get caught up in the prison system, and because his brothers got bad raps, he does not automatically accept at face value what we have to say. His skepticism is intimidating. Gangsta.

1
/
3
/

Case Story

bigSTORY donates time to an urban gardening group whose members plant edible gardens in the ‘food desert’ of South Central Los Angeles.

This is where we meet Ron. The work is rewarding, requires a lot of coordination and task-sharing, and little by little, garden by garden, we become friends. When it’s time to plant a garden of his own, Ron and the group plant it where the City says you’re not supposed to–in the median between the sidewalk and the street, what the City of L.A. calls the Parkway.

Ron’s fantastic garden, and the City’s attempt to shut it down, become a local news story. Bob Dylan’s son, Jessie, and his company, Wondros Films, see the news story and make a beautiful 3-minute short about Ron and what people are now calling The Gangsta Garden. The Wondros film comes to the attention of the TED Global Conference. And leads to an invitation for Ron to speak. Ron asks if we’ll help him with his talk.

We help Ron build his talk using Layers of Meaning, a story analysis framework that isolates Cosmetic (informational), Emotional and Meta meaning in a story. When Ron rehearses his talk for Chris Anderson and the TED team, they want him to add information. Data. We are easily able to identify the places where information can be inserted and used to dial up or dial down emotion at those places in the story. Using our framework, we are able to immediately relate the new information to other elements of the story.

Ron’s TED talk becomes legend, and is a springboard to his status as one of the most visible and inspiring food justice warriors in the world. To use Ron’s phrase, we’ve planted lots of shit together. We are the chief storytellers at his annual event, Da Function, which he produces through his non-profit, and consult with his non-profit on his sponsorship deals and other business opportunities.

 

Start Telling Better Stories!

Contact Us To Learn More About Organizational Storytelling