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Preparing for a Post-Robot World

By Mike Bonifer 10 months ago
Home  /  Diversity  /  Preparing for a Post-Robot World

In the machine age, companies were built like machines, because machines are what most companies built and serviced. What companies build and service today are communities and customers. Let me clarify. That’s what the people in companies build and service. The machines [with increasing intensity] build and service one another.

Despite that huge shift, and the fast-changing relationship between humans and machines, the machined organization is still the dominant human paradigm. Job titles and corresponding roles are as replaceable as circuit boards. The best job candidates are said to be those who can best “fill a role,” as if the role’s depth and dimensions have already been sized and machined.

Consistent and predictable performance at scale is what these machined organizations are designed to produce. That’s not the problem. To stay in business, any company needs consistent and predictable performance, and to grow, it needs to scale. The problem is that machined orgs are not designed to produce anything else.

To build communities and serve customers, companies operate in networks, which, unlike a well-built machine, are volatile and unpredictable. Under these uncertain conditions, machined orgs glitch out, and miss opportunities that happen too fast for them to respond. In extreme conditions, they beat up passengers and kill giant rabbits on airplanes, or allow grifters to loot the organization.

The behaviors needed to deal with volatile and unpredictable conditions require improvisation and adaptability. In other words, the unpredictability of one’s behaviors must match the unpredictable conditions in which one operates. To a machined organization, these behaviors will look like disobedience or insubordination. Grounds for termination. These same behaviors, in a fluid, networked organization, are the money. They open avenues to creativity, innovation and market disruption.

What maintains coherence in a company that incorporates, encourages, maybe even celebrates disruptive behaviors? Stories and the practice of organizational storytelling. Not just a story or a vision. The day-to-day act of building stories together. Organizational storytelling keeps employees engaged. Brands lively. And turns customers into communities.

It’s the act of storytelling that accepts and celebrates the square peg that won’t fit the round hole.

It’s stories that rise on the energy generated by unexpected events and random acts of inspiration.

That remind us where we began, where we’re going, and why.

That tell us who we are to one another, and who we are to our machines.

That stir us to action.

That move markets.

That do what robots cannot.

And that, as we prepare for a post-robot world, is our opportunity.

  Diversity, HR, Innovation
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 Mike Bonifer

  (53 articles)

Mike Bonifer is the co-founder and Chief Creative Officer for bigSTORY, a company of strategists & practitioners who are first in the world to utilize quantum storytelling, an emerging organizational science that accounts for how stories are created, live in networks, and influence behaviors. Throughout his professional life, Bonifer has been in the forefront of emerging storytelling practices and technologies. As the publicist on Tron, the author of The Art of Tron, and the writer and producer of Computers are People, Too, he explained computer-generated imagery to the analog world. As a founding producer of The Disney Channel, he pioneered the Walt Disney Company’s entrance into cable television with the legendary documentary series, Disney Family Album. As the producer of the award-winning website for Toy Story, he introduced movie fans around the world to Pixar’s extraordinary storytelling. He co-founded Network LIVE, which lives on as Control Room, producer of some of the biggest online music events in the world, including 2007’s Live Earth concerts for the environment, for which he served as Chief Storyteller. In 2007, he wrote and published GameChangers – Improvisation for Business in the Networked World, and, with Dr. Virginia Kuhn of USC’s School of Cinematic Arts, co-founded GameChangers, a learning company that applied improvisation to business communication. His work with GameChangers dramatically improved the performances in units of companies such as Skype, Gap Inc. The Walt Disney Company, United Airlines Media, Gawker Media, NetApp and GE. He has conducted university workshops in Public Health, Entrepreneurship, Engineering, Sociology and Cinema; collaborated with Alan Alda on a workshop for the Viterbi School of Engineering at USC; explained quantum storytelling to physicists at the Lawrence Livermore National Laboratory; coached Ron “The Gangster Gardener” Finley on his famous TED Talk on urban gardening; and returned to his old hometown in Indiana, to tell stories about the legendary smalltown Hoosier baskeball team, his childhood heroes,The Ireland Spuds. He was the featured storyteller at the 2014 San Miguel International Storytelling Festival in San Miguel de Allende, Mexico. He and his son, Alex, perform a two-person improv act called BonBon, the only father-son comedy improv act in the world (that they know of). In 2015, he will tour Panama, Guatemala and Nicaragua on behalf of the Notre Dame Executive Education program. With bigSTORY, Bonifer and Jeremi Karnell have created a home for one of the most remarkable advances in storytelling of our lifetimes. A way of seeing the world through the lens of the stories we create together. A theory that accounts for the brilliant possibilities that await us when your story and my story become our story.