Organizational storytelling is an emerging science that accounts for how the stories of an organization and those of its employees and customers connect, influence behaviors and shape the future. Additionally, it uncovers stories that no one is telling or would hear otherwise.
Companies and teams who put their work in the context of a co-created story share a sense of purpose, can self-organize, make aligned decisions, and solve
problems faster, because they solve them collaboratively. They have a sense of tempo, know when to be patient, and when to cut to the chase. Job satisfaction is high, because everyone loves a good story. Especially when they have a voice in it.
Every object and occurrence in our known worlds have language to describe them. Every word has meaning. Your challenge (and also
our opportunity) is that most of those words don’t originate with you or your organization. They come from the voices of your customers and other stakeholders.
bigSTORY offers a way of connecting you at network scale with those voices and the stories they tell in order to help you shape and achieve your vision of the future.
Our process begins with customized one- and two-day bigSTORY workshops that are geared towards helping executives become better storytellers. Our story facilitators guide you in techniques and activities that promote better listening and collaboration, generate new ideas, and help bring your organization’s stories into focus.
We conduct staff interviews and provide expert reviews of your organization’s story strategies and tactics. The engagement culminates in a strategy document that builds upon and strengthens corporate strategy, culture, and branding, with the goal of building the business, its profits and reputation.
We analyze your storytelling performance in terms of data. Our story analysis consists of ten metrics that are vital to producing good and timely business outcomes.