Want proof that a ‘Hollywood model’ of storytelling is insufficient for business communication? Look no further than the rise and fall of Elizabeth Holmes — which, of course, Hollywood is going to turn into a major motion picture. A comedy directed by Adam McKay, to star [...]
Back in 2015, our friend, Rasul Sha’ir, who’s a fantastic trend-spotter and understands bigSTORY as well as anyone, told us to check out Ikiré Jones, a new clothing line out of Philadelphia. The reason Rasul knew we’d be interested in the Ikiré Jones line is that it was developed as a [...]
Numbers, on their own, represent quantity, and do not guarantee quality. 100 can be a perfect score on a test, an average IQ, or a bad round of golf. What guarantees quality is the story that provides context for the data. Data and stories are co-constituted. One cannot, does not, exist [...]