For the past six months, it’s been anything but business-as-usual around here, and here’s why. In March of this year, our attention got swept away by a development that originated in Bentonville, Arkansas. My friend Donna, who has been a bigSTORY client at her previous two companies, [...]
Here’s an excerpt from my book, GameChangers–Improvisation for Business in the Networked World, on the future of the organization. [...]
This is a story about a big problem, writ small. The big problem is this: We can’t let go of the scripts and roles that have been assigned to us and see the unscripted opportunities that are often right in front of us. Or, [...]
Corbin Smith a writer from Vancouver, Washington, the host of the Take It Or Break It podcast, who is described in his logline as ‘a handsome young man of note,’ posted an article yesterday on Deadspin, entitled What I Learned at Phil Knight’s Big Basketball Party. It’s [...]
I first know Kina as our receptionist. One day my friend, Nina, tells me Kina was The Next Big Thing at Dreamworks Music. It was a huge deal when they signed her, she says. What happened? I ask Nina . Nina shrugs. I know what she means. Dreamworks [...]
You know what the traditional entertainment business is? It’s a poker game with six seats at the table. Five of the seats are taken, and one of the seats is always open. That seat is reserved for you, as long as you have money. Doesn’t matter what stakes you [...]
In the machine age, companies were built like machines, because machines are what most companies built and serviced. What companies build and service today are communities and customers. Let me clarify. That’s what the people in companies build and service. The machines build and service one [...]
There’s a lot of recent buzz about storytelling in business. As a company in the storytelling business, we see it everywhere. Tweets galore. LinkedIn links aplenty. This is a caution to anyone investing in storytelling for your organization or community: Don’t limit yourself to linear story [...]
We’d known and worked with Andrew Strolin before. An early adopter of bigSTORY’s process, he is a fast learner, a nimble marketer and savvy about technology. In 2012, I re-connected with him in a Reno coffee shop to hear about his new job as Director of Marketing for Nature’s [...]
In the early 1980s, there was a lot of talk about The Walt Disney Company being on its last legs. Most of this talk came from inside the company. Managers who’d been there 20 years or more were convinced that the Disney organization was going to fall apart on their Mickey Mouse watch. [...]