Want proof that a ‘Hollywood model’ of storytelling is insufficient for business communication? Look no further than the rise and fall of Elizabeth Holmes — which, of course, Hollywood is going to turn into a major motion picture. A comedy directed by Adam McKay, to star [...]
In the machine age, companies were built like machines, because machines are what most companies built and serviced. What companies build and service today are communities and customers. Let me clarify. That’s what the people in companies build and service. The machines build and service one [...]