For the past six months, it’s been anything but business-as-usual around here, and here’s why. In March of this year, our attention got swept away by a development that originated in Bentonville, Arkansas. My friend Donna, who has been a bigSTORY client at her previous two companies, [...]
It’s good organizational practice to express stories in as many different media as possible, and by media I don’t mean the obvious platforms–video, audio, social, podcasts, press releases, books, memes, and what have you, though there’s nothing wrong with them, they’re [...]
This is a story about a big problem, writ small. The big problem is this: We can’t let go of the scripts and roles that have been assigned to us and see the unscripted opportunities that are often right in front of us. Or, in the story I’m about to tell, right behind our backs. This [...]
I first know Kina as our receptionist. One day my friend, Nina, tells me Kina was The Next Big Thing at Dreamworks Music. It was a huge deal when they signed her, she says. What happened? I ask Nina . Nina shrugs. I know what she means. Dreamworks Music folded and Kina’s our receptionist. End of [...]