The classic marketing funnel that suggested there was a narrowing array of decisions and choices until purchase has been replaced by a dynamic Customer Decision Journey (CDJ). The CDJ model, conceived by David Edelman – McKinsey&Company, suggests that today’s customers take a more complex [...]
Presented at GraphConnect NY in 2013. In this video, I make my first public case for Graph Marketing. I offer my working definition and review the need to define the market, benefits, channels, methods & metrics that would make Graphs central to a brand’s marketing [...]
or those of you who are familiar with Eric Fisher and Facebook’s Social Design Principals, the above should sound familiar. I simply have taken the framework that they have pushed developers to follow when building apps and applied it broadly to the marketing and advertising industry. Why? I [...]
on Peppers published a piece in Fast Company titled “When Trying To Attract Customers, Consider The Habits Of The Honeybee“. In the article, Peppers highlights how the honeybee is a social insect constantly communicating with other bees about food sources they have found. It’s [...]